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First Impression Architecture
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First Impression Architecture

The first seven seconds, engineered.

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About this guide

People decide fast, and the decision is mostly non-verbal. This guide deconstructs the first impression into things you can control: posture, walk, handshake, eye contact, opening line, grooming, fit of clothing, and the tone of your first ten words. Includes an audit you can run with your phone camera and a fix list ranked by impact.

What's inside

Table of contents

  1. 01What is decided in seven seconds
  2. 02Posture, walk, and how you take space
  3. 03The first ten words
  4. 04Grooming and fit, ranked by impact
  5. 05The camera audit
  6. 06Recovering a bad first impression

What you get

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  • Yours to keep, re-read, and reference forever